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Need a Modern Marketing cookbook for 2019?

The turmoil in marketing accelerates. It’s putting pressure on top level decision making in marketing departments once again. Old recipes do not work. To keep the engine boiling, you have to hold onto clear key objectives – the classic KISS strategy applies. So what does the CMO menu look like for...

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ID BBN: art, yoga & technology

2018 has been a year of growth for ID BBN—12 new people have come on board and the teams have been reorganized, reshaped and relocated accordingly. The ID BBN office is situated in one of the landmark buildings by the riverside in Turku (Läntinen Rantakatu 3). After the second-floor office started...

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Get energized: take your kids to work

  Friday the 23rd of November was international Take Your Kids to Work Day. I hadn´t had the pleasure of taking my kids to work before, but this year our admin team informed us that we at ID BBN would participate in this event. Our Digital Project Manager and the person responsible for HR, Saara, was...

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Introducing…Eija!

A big welcome to Eija Väliranta! Eija is ID BBN’s newest copywriter and resident Artificial Intelligence (AI) expert, a media and marketing professional with over 20 years in communications. She is excited to have joined the team at ID BBN. “I really like it here,” she says. “The atmosphere is very...

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Eloqua Sales Tools—get insights and tracking within Outlook!

Part of Oracle Eloqua’s Sales Enablement product portfolio, Eloqua Sales Tools for Microsoft Outlook enables sales teams to access rich buyer insights and relevant content, and track emails sent to prospects without having to leave their email platform of choice. Discontinued 5 years ago and...

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ID BBN is becoming a salesforce consulting partner

Yes, we’re becoming a registered Salesforce consulting partner. What does that mean? It means that we’ve reached a very high level of expertise in the setup and use of Salesforce. In other words, we can help you up your game. ID BBN can provide advanced training; support your existing user base;...

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Power lunch 9th October - Artificial Intelligence & Predictive Marketing Edition

  Take a quick briefing in a minute – or a 10 minute deeper dive   The Intelligent Future: AI & Business Today and Tomorrow It was a pleasure to have Mr. Antti Merilehto as a keynote speaker at the ID BBN Power Lunch on Tuesday the 9th of October. Mr. Merilehto´s journey to artificial intelligence and...

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