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Don't miss the gdpr train!

GDPR will set a high bar for global privacy rights and compliance. Getting ready and compliant with the regulation is no simple task. Make sure you won`t miss the GDPR train by evaluating your process with this timetable. The most important date that defines GDPR is  May 25th, 2018. That is the date...

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B2Bs Fail to Gain Benefits from Marketing Automation

During the summer of 2016, B2BMarketing ran a survey on the use of Marketing Automation (MA) platforms by European B2B companies. The survey was called MA Sophistication Index 2016-2017, and it was completed by 129 marketers.   "Marketing automation (MA) has been adopted by the majority of B2B...

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Why bots and AI need to be questioned?

A few Saturdays ago, I did something I’ve never done before. I attended a Codethecity event. Why, you may ask? Why, indeed. What possible reason would a creative have to toddle along to a mass pulling together of our country’s brainboxes? Bots. Artificial Intelligence. A good proportion of geekdom was...

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Put people at the center of everything you do

Business-to-business marketing is undergoing a much-needed makeover to better align to sales and business results. Old ways of thinking aren’t going to deliver the results needed. Whether your business now claims their territory as B2B, or B2B2C or B2P (people) or B2H (human), a shift in focus is...

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How to deliver value from marketing automation?

Is your inbound marketing process generating high quality leads? Is your marketing automation platform returning solid ROI? If your answer to these questions is no or not sure, you should read this blog post. When I first started using a marketing automation platform years ago, I just jumped into...

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Content marketing tool for big publishers

Oracle Content Marketing Cloud makes large scale, multi-channel publishing a snap. Oracle Content Marketing Cloud, previously Compendium, is meant for co-ordinating large-scale, multi-channel marketing operations. The program concept is based on 5 P’s (Plan, Produce, Publish, Promote and Prove). For...

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DMP - precision weapon for marketing

Extremely precise audience modelling opens vast new possibilities for digital marketers. DMP – Data Management Platform – is a special data warehouse used for classifying, analyzing and processing audience data collected from innumerable sources. The top level data classes in a DMP are: First party...

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