Fill the form, and we'll contact you! X

Thank you!!x

Message sent

Contact us@

Why B2Bs Fail to Gain Concrete Benefits from Marketing Automation

During the summer of 2016, B2BMarketing ran a survey on the use of Marketing Automation (MA) platforms by European B2B companies. The survey was called MA Sophistication Index 2016-2017, and it was completed by 129 marketers.   "Marketing automation (MA) has been adopted by the majority of B2B...

Read article

Why bots and AI need to be questioned?

A few Saturdays ago, I did something I’ve never done before. I attended a Codethecity event. Why, you may ask? Why, indeed. What possible reason would a creative have to toddle along to a mass pulling together of our country’s brainboxes? Bots. Artificial Intelligence. A good proportion of geekdom was...

Read article

Put people – no products – at the center of everything you do

Business-to-business marketing is undergoing a much-needed makeover to better align to sales and business results. Old ways of thinking aren’t going to deliver the results needed. Whether your business now claims their territory as B2B, or B2B2C or B2P (people) or B2H (human), a shift in focus is...

Read article

8 advice on delivering more value from marketing automation

Is your inbound marketing process generating high quality leads? Is your marketing automation platform returning solid ROI? If your answer to these questions is no or not sure, you should read this blog post. When I first started using a marketing automation platform years ago, I just jumped into...

Read article

Content marketing multi-tool for big publishers

Oracle Content Marketing Cloud makes large scale, multi-channel publishing a snap.Oracle Content Marketing Cloud, previously Compendium, is meant for co-ordinating large-scale, multi-channel marketing operations. The program concept is based on 5 P’s (Plan, Produce, Publish, Promote and Prove). For...

Read article

DMP - new precision weapon for marketing

Extremely precise audience modelling opens vast new possibilities for digital marketers. DMP – Data Management Platform – is a special data warehouse used for classifying, analyzing and processing audience data collected from innumerable sources. The top level data classes in a DMP are: First party...

Read article

Is your B2B marketing made to measure?

"What cannot be measured cannot be managed" … is the oft-quoted phrase that kicked off a roundtable discussion on the good, bad and ugly experiences of proving marketing ROI. We asked a group of B2B marketers how they are tracking measurement and ROI and the challenges they have experienced. Here is a...

Read article