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GDPR is here, now what?

The last few weeks our email inboxes have overflown with messages where companies ask consent for using our data and for continuing our subscriptions. This flood of messages is a direct consequence of the General Data Protection regulation (GDPR) that came into force on Friday 25th May.   Despite the...

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Things we learned at Power Lunch

What things should you consider when buying marketing technology? How do use marketing as a service to improve the customer’s experience? These and many other questions were answered at the Martech Power Lunch last week! Just as before, the latest Power Lunch hosted several inspiring speakers who...

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Young award-winning talent

Tommi Selander is a 24-year-old 3rd year student at the Turku University of Applied Sciences majoring in Marketing Design. He was looking for a traineeship that would help him develop his skills in modern visual marketing. The digital marketing aspect was the reason he chose ID BBN for...

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The Four Essential Functions of a Marketing Cloud

An Integrated Marketing Cloud (IMC) is a set of digital marketing services that work as one synchronised service. Related Article: A Non-Integrated Marketing Technology Stack Creates Problems If you haven’t implemented an IMC yet, then you should at least be thinking about it. An IMC is an...

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On Martech Mistakes: To integrate or not to?

Digital marketing is not easy. It is even more difficult if you aren’t utilising technology or if the different parts of your technology (i.e., your marketing applications) aren’t talking to each other. When it comes to making decisions about what applications to use, marketers are unique. Unlike...

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Thoughts of analytical bliss

The “Insight” analytics and reporting tool in Oracle’s Eloqua marketing automation system just got a major upgrade. Paradoxically the reporting capabilities of all leading marketing automation systems has always been their least functional part. In most systems, reporting and analytics consist of...

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How to roll out marketing programs

Marketing automation (MA) opens up a new, more systematic way of engaging with your customers. Because of the amount of work and resources required, marketing has traditionally consisted of running a few non-targeted campaigns every year. MA enables you, with much less effort, to create a set of...

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