Oracle Content Marketing Cloud makes large scale,
multi-channel publishing a snap.
Oracle Content Marketing Cloud, previously Compendium, is meant
for co-ordinating large-scale, multi-channel marketing operations.
The program concept is based on 5 P’s (Plan, Produce, Publish,
Promote and Prove).
Extremely precise audience modelling opens vast new
possibilities for digital marketers.
DMP – Data Management Platform – is a special data warehouse
used for classifying, analyzing and processing audience data
collected from innumerable sources. The top level data classes in a
"What cannot be measured cannot be managed"
… is the oft-quoted phrase that kicked off a roundtable
discussion on the good, bad and ugly experiences of proving
marketing ROI. We asked a group of B2B marketers how they are
tracking measurement and ROI and the challenges they have
Here is a...
Account-based marketing (ABM) is a marketing technique that’s
about identifying, and targeting with personalized messages the
accounts that matter the most to your organisation’s goals. It’s
designed to focus on, attract (clients and prospects) engage,
convert, and measure the progress of your...