"What cannot be measured cannot be managed"
… is the oft-quoted phrase that kicked off a roundtable
discussion on the good, bad and ugly experiences of proving
marketing ROI. We asked a group of B2B marketers how they are
tracking measurement and ROI and the challenges they have
Here is a...
Account-based marketing (ABM) is a marketing technique that’s
about identifying, and targeting with personalized messages the
accounts that matter the most to your organisation’s goals. It’s
designed to focus on, attract (clients and prospects) engage,
convert, and measure the progress of your...