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Is your B2B marketing made to measure?

"What cannot be measured cannot be managed" … is the oft-quoted phrase that kicked off a roundtable discussion on the good, bad and ugly experiences of proving marketing ROI. We asked a group of B2B marketers how they are tracking measurement and ROI and the challenges they have experienced. Here is a...

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Harnessing the power of account based marketing

Account-based marketing (ABM) is a marketing technique that’s about identifying, and targeting with personalized messages the accounts that matter the most to your organisation’s goals. It’s designed to focus on, attract (clients and prospects) engage, convert, and measure the progress of your...

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