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22.11.2018 - 6:00 Markku Alikoski

Eloqua Sales Tools—get insights and tracking within Outlook!

Part of Oracle Eloqua’s Sales Enablement product portfolio, Eloqua Sales Tools for Microsoft Outlook enables sales teams to access rich buyer insights and relevant content, and track emails sent to prospects without having to leave their email platform of choice.

Discontinued 5 years ago and longed-for ever since, Eloqua for Outlook (Windows version only) has made a flashy comeback. The new incarnation is a snap to install and easy to use, and it comes with a delicious set of features. To begin with, it enables you to track your email opens and clicks without leaving Outlook. You can use any Eloqua email as a starting point with field merges and dynamic, personalized content intact. You can open the Eloqua profiler in any mail window, enabling you to view the full digital body language of any of your Eloqua contacts – even before you send your email. If the contact you’re emailing doesn’t exist in Eloqua, it can be added with a click.
To use Eloqua Sales Tools for Microsoft Outlook, you’ll need at least an Engage level Eloqua user account.

Here's how it looks: 

Need help setting up Eloqua Sales Tools for Microsoft Outlook? I would be happy to assist you!

 

Just send me an e-mail or give me a call.

Markku Alikoski
markku.alikoski@idbbn.fi
+358 40 571 8172

 

PS. Want to refresh your Oracle Eloqua knowledge:

Eloqua Profiler capabilities

Eloqua Engage

 

Learn more about how to use Eloqua (in Finnish):

How you build a campaign segment in Eloqua

Eloqua campaign canvas: how to use it and build campaigns

 

Tags:

Marketing Technology
Modern Marketer
Outbound
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About me

Modernin markkinoinnin taustalla on huikean monimutkaista järjestelmäarkkitehtuuria, jossa tieto viuhuu järjestelmästä toiseen liki reaaliaikaisesti. Vaikka koneisto on kimurantti, sen suunnitteluperiaatteet eivät sitä ole. Modernit tietojärjestelmät rakennetaan paremman asiakaskokemuksen varaan, ja yksi automaation tehtävistä on helpottaa asiakkaan, markkinoinnin ja myynnin arkea. Näistä asioista kirjoittaa Markku.

Vapaa-aikansa Markku viettää 11-vuotiaan tyttärensä varttumista seuraten. Markun harrastuksia ovat ruuanlaitto, viinit, musiikki ja pelaaminen.

Modern marketing is underpinned by tremendously complex system architectures where information transfers from one system to another almost in real time. Even though the machinery is somewhat tricky, its design principles are not. Modern information systems are built to improve the customer experience. One of the tasks of automation is to facilitate the everyday life of the customer, as well as marketing and sales. These are some things that Markku writes about.

Markku, spends his spare time with his 11-year-old daughter. His hobbies include music, good cuisine and wines.

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