Published on 26.4.2018 - 9:20 Markku Alikoski
Soap in a black box? Why integrations should not to be left to engineers
When data exchange between systems, a.k.a. integrations, are made visible and brought to every user's toolbox, the whole organization will benefit. Traditionally system integrations have been handled by kind of a rather secretive, esoteric and whimsical gentlemen's club, with members engaged in...
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Published on 12.4.2018 - 7:00 Matti Airas
The Nordics Marketing Automation Sophistication Index 2018: Two Years Behind the UK Market
To help B2B marketers in the Nordics (Sweden, Norway, Finland, Denmark and Iceland), we ran a survey together with B2BMarketing.net to identify how the region is performing and what the future could hold. The Nordics MA Sophistication Index 2018 was run in November 2017 and 88 Nordic B2B marketers...
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Published on 14.11.2017 - 13:17 BBN - The World's B2B Agency
3 Martech trends to watch
Rapid advances in technology are revolutionizing just about every area of our lives and work, including B2B marketing. From creation to distribution to consumption, tech is forcing brands to rethink how we use content. Technology is not going away, so our job as marketers is to stay up-to-date on the...
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Published on 9.11.2017 - 19:00 BBN - The World's B2B Agency
5 Reasons automating some of your marketing will elevate your business
Picture this: You’re a marketer working for a software enterprise. You and your team manage your organization’s social media accounts, lead generation, email marketing, paid search campaigns, content marketing efforts, and more, on a daily basis. As your marketing team expands, the manual tools you...
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Published on 30.10.2017 - 11:23 ID BBN
DON`T MISS THE GDPR TRAIN!
GDPR will set a high bar for global privacy rights and compliance. Getting ready and compliant with the regulation is no simple task. Make sure you won`t miss the GDPR train by evaluating your process with this timetable. The most important date that defines GDPR is May 25th, 2018. That is the date...
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Published on 11.5.2017 - 14:21 Markku Alikoski
Content marketing multi-tool for big publishers
Oracle Content Marketing Cloud makes large scale, multi-channel publishing a snap.Oracle Content Marketing Cloud, previously Compendium, is meant for co-ordinating large-scale, multi-channel marketing operations. The program concept is based on 5 P’s (Plan, Produce, Publish, Promote and Prove). For...
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Published on 1.3.2017 - 9:13 Markku Alikoski
DMP - new precision weapon for marketing
Extremely precise audience modelling opens vast new possibilities for digital marketers. DMP – Data Management Platform – is a special data warehouse used for classifying, analyzing and processing audience data collected from innumerable sources. The top level data classes in a DMP are: First party...
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