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27.12.2018 - 8:35 Timo Kruskopf

Need a Modern Marketing cookbook for 2019?

The turmoil in marketing accelerates. It’s putting pressure on top level decision making in marketing departments once again. Old recipes do not work. To keep the engine boiling, you have to hold onto clear key objectives – the classic KISS strategy applies.

So what does the CMO menu look like for 2019?

You have to watch out for some fresh items while building your modern marketing plate. Connoisseurs have pioneered these items in advanced markets; soon they will be mainstream. Your role as marketing lead is to take your first bite as soon as possible.

 

Please note this menu has been built with B2B tastes in mind.

Storytelling

Product jargon seldom builds appetite, but sales stories make mouths water. Buyer experiences mix well with the audiences you target.

Video

Dress your narrative in short, easily digestible videos. Do it in your own style – and keep to it! Change your audience’s mind in 15 seconds.

ABM

Account Based Marketing – abundant and rich communication mixed with a specific audience always conquers dry and tasteless Key Account Management.

MarTech

No modern marketing kitchen can manage without right the combination of tools. Learn how to optimise for your nouvelle cuisine.

Predictive

Your own sophistication is still number one, but do not neglect the possibilities that artificial intelligence can add.  The magic of machine learning is here – and putting it to use is simpler than you might have expected.

 

Keep It Simple! All contemporary marketing recipes can easily become complicated in a kitchen stuffed with high tech. Your objectives should be crystal clear, centred around what a deeply engaged customers look like and what keeps them loyal to you.

 

If you would like to consult the Chef yourself, you can reach him here: timo.kruskopf@idbbn.fi

 

Related articles:

Introduction to Predictive Marketing Analytics  

Predictive Marketing Adds Value to Many Business Processes

Existing Data Predicts Customers' Future Needs 

 

 

 

Tags:

Data Management
Data-Driven Decision Making
Drivers to Success
Marketing Technology
Modern Marketer
Multi Channel Marketing
Persuasive Content
Predictive Marketing
Synchronized Martech
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About me

Yritykset eivät osta mitään. Ihmiset ostavat. Aina. Ainoa haasteesi markkinoijana ja myyjänä on tietää, miksi ja milloin ihminen haluaa ostaa ja millä perusteilla hän valintansa tekee. Jopa atomivoimalatoimittaja valitaan, tai jätetään valitsematta, tunneperustein. Miksi siis ei pienempiä hankintoja. Maaliviivalla voittaja on se, johon luotetaan ja uskotaan eniten – tehdään kauppa, joka tuntuu parhaimmalta ratkaisulta. Timo kehittää ratkaisuja, joilla yritys voi hankkia lisää asiakkaita ja pitää ne. Muun ajan hän on mieluusti golfkentällä tai syventyy tiedekirjallisuuteen.

 

Businesses do not buy anything. It is always people who do the buying. Your only challenge as a marketer or seller is to know why and when a person wants to buy and on what grounds he or she makes the decisions. Even an atomic power plant supplier is selected (or not) on emotional grounds. The same goes for smaller purchases. In the end, the winner is the one who is trusted most.
Timo develops solutions that enable companies to acquire and retain more customers. When not working, Timo can be found on a golf course or on his sofa – surrounded by science literature.

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