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Smart winter break reading

Time to relax, enjoy a cup of hot cocoa after a ski trip…and brush up on a bit of marketing best practice.  Have a look at four curated blog articles – just the thing to keep you in the swing of things.   Halve your IT vulnerability in 5 steps“We live in a world in which the security landscape...

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Need a Modern Marketing cookbook for 2019?

The turmoil in marketing accelerates. It’s putting pressure on top level decision making in marketing departments once again. Old recipes do not work. To keep the engine boiling, you have to hold onto clear key objectives – the classic KISS strategy applies. So what does the CMO menu look like for...

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Q&A WITH TIMO KRUSKOPF: HOW TO CREATE AN EXCELLENT DIGITAL CUSTOMER EXPERIENCE

We sat down with ID BBN’s Managing Director, Timo ‘The Oracle’ Kruskopf, to discover the secrets of a superlative digital customer experience. What we found was a whole lot of common sense backed up with the right technology.    The digital customer experience is getting a lot of attention these days....

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Introducing…Eija!

A big welcome to Eija Väliranta! Eija is ID BBN’s newest copywriter and resident Artificial Intelligence (AI) expert, a media and marketing professional with over 20 years in communications. She is excited to have joined the team at ID BBN. “I really like it here,” she says. “The atmosphere is very...

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#PowerAW – an inspirational get-together for modern marketers

The marketing automation idea group, also called Power After Work, starts with a new concept this fall. Come meet us every last Friday of the month at 4 pm in Helsinki to discuss Marketing Automation! Do you work with marketing automation and want to grow and develop as a modern marketer? PowerAW is...

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The Four Essential Functions of a Marketing Cloud

An Integrated Marketing Cloud (IMC) is a set of digital marketing services that work as one synchronised service. Related Article: A Non-Integrated Marketing Technology Stack Creates Problems If you haven’t implemented an IMC yet, then you should at least be thinking about it. An IMC is an...

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Why bots and AI need to be questioned?

A few Saturdays ago, I did something I’ve never done before. I attended a Codethecity event. Why, you may ask? Why, indeed. What possible reason would a creative have to toddle along to a mass pulling together of our country’s brainboxes? Bots. Artificial Intelligence. A good proportion of geekdom was...

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How to deliver value from marketing automation?

Is your inbound marketing process generating high quality leads? Is your marketing automation platform returning solid ROI? If your answer to these questions is no or not sure, you should read this blog post. When I first started using a marketing automation platform years ago, I just jumped into...

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Content marketing tool for big publishers

Oracle Content Marketing Cloud makes large scale, multi-channel publishing a snap. Oracle Content Marketing Cloud, previously Compendium, is meant for co-ordinating large-scale, multi-channel marketing operations. The program concept is based on 5 P’s (Plan, Produce, Publish, Promote and Prove). For...

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Is your B2B marketing made to measure?

"What cannot be measured cannot be managed" … is the oft-quoted phrase that kicked off a roundtable discussion on the good, bad and ugly experiences of proving marketing ROI. We asked a group of B2B marketers how they are tracking measurement and ROI and the challenges they have experienced. Here is a...

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Harnessing the power of account based marketing

Account-based marketing (ABM) is a marketing technique that’s about identifying, and targeting with personalized messages the accounts that matter the most to your organisation’s goals. It’s designed to focus on, attract (clients and prospects) engage, convert, and measure the progress of your...

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