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31.7.2018 - 11:39 Carl Michener

Smart summer reading

Ah, summer. Time to relax, unwind…and brush up on a bit of marketing best practice. We intend to do these professional development type of things during the rest of the year, but this workthing keeps getting in the way. 

Have a look at three short curated blog articles—just the thing to keep you in the swing of things and help you with September planning. 

Make It Easier to Make Up One’s Mind
Learn about Marketing-as-a-service (MaaS) and the outstanding customer experience that it delivers. MaaS can help us prioritize, gain more personal space, be more present and find balance for on and offline connectivity.

Take me there>>


The CMO's Role, Expanded. Yikes!  
Is the Chief Marketing Officer (CMO) role changing? You bet it is. There are two main trends driving this: ever-increasing pre-purchase customer research, and the preeminence of the customer experience. Discover a panoply of new expectations for CMOs.

Take me to the blog >> 


Nordics & Marketing Automation: Behind the TimesOr Just Clever?
We conducted a survey together with to identify marketing automation trends in the Nordics. On average, we are two years behind the UK, but that’s not such a bad thing. Find out why.

Read trends >>




Artificial Intelligence
Customer Experience
Data-Driven Decision Making
Marketing Automation Strategy
Predictive Marketing
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About me


Carl is a content strategist, storyteller and writer. He spent the past 20 years working in client-side and agency-side marketing in Toronto, Canada. A member of the ID BBN team since 2006, Carl’s passion is creating arresting campaigns that take audiences out of their comfort zones. Carl loves anything outdoors, especially adrenaline-inducing gravity sports, having fun with his two kids, the arts, and great fiction.

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