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3 Martech trends to watch

Rapid advances in technology are revolutionizing just about every area of our lives and work, including B2B marketing. From creation to distribution to consumption, tech is forcing brands to rethink how we use content. Technology is not going away, so our job as marketers is to stay up-to-date on the...

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5 Reasons automating some of your marketing will elevate your business

Picture this: You’re a marketer working for a software enterprise. You and your team manage your organization’s social media accounts, lead generation, email marketing, paid search campaigns, content marketing efforts, and more, on a daily basis. As your marketing team expands, the manual tools you...

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DON`T MISS THE GDPR TRAIN!

GDPR will set a high bar for global privacy rights and compliance. Getting ready and compliant with the regulation is no simple task. Make sure you won`t miss the GDPR train by evaluating your process with this timetable. The most important date that defines GDPR is  May 25th, 2018. That is the date...

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Why B2Bs Fail to Gain Concrete Benefits from Marketing Automation

During the summer of 2016, B2BMarketing ran a survey on the use of Marketing Automation (MA) platforms by European B2B companies. The survey was called MA Sophistication Index 2016-2017, and it was completed by 129 marketers.   "Marketing automation (MA) has been adopted by the majority of B2B...

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Why bots and AI need to be questioned?

A few Saturdays ago, I did something I’ve never done before. I attended a Codethecity event. Why, you may ask? Why, indeed. What possible reason would a creative have to toddle along to a mass pulling together of our country’s brainboxes? Bots. Artificial Intelligence. A good proportion of geekdom was...

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Put people – no products – at the center of everything you do

Business-to-business marketing is undergoing a much-needed makeover to better align to sales and business results. Old ways of thinking aren’t going to deliver the results needed. Whether your business now claims their territory as B2B, or B2B2C or B2P (people) or B2H (human), a shift in focus is...

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8 advice on delivering more value from marketing automation

Is your inbound marketing process generating high quality leads? Is your marketing automation platform returning solid ROI? If your answer to these questions is no or not sure, you should read this blog post. When I first started using a marketing automation platform years ago, I just jumped into...

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