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The Nordics Marketing Automation Sophistication Index 2018: Two Years Behind the UK Market

To help B2B marketers in the Nordics (Sweden, Norway, Finland, Denmark and Iceland), we ran a survey together with B2BMarketing.net to identify how the region is performing and what the future could hold. The Nordics MA Sophistication Index 2018 was run in November 2017 and 88 Nordic B2B...

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The B2B Tech Marketing Funnel Is Dead – Long Live The Funnel

If we asked for an apple, and we get an orange, are we supposed to be happy because it’s a fruit? Similarly, as a B2B tech marketer, we ask for leads and instead get a funnel. Are we supposed to be happy?   The B2B tech marketing funnel is considered the holy grail for a whole gamut of marketers and...

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3 Martech trends to watch

Rapid advances in technology are revolutionizing just about every area of our lives and work, including B2B marketing. From creation to distribution to consumption, tech is forcing brands to rethink how we use content. Technology is not going away, so our job as marketers is to stay up-to-date on the...

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5 Reasons automating some of your marketing will elevate your business

Picture this: You’re a marketer working for a software enterprise. You and your team manage your organization’s social media accounts, lead generation, email marketing, paid search campaigns, content marketing efforts, and more, on a daily basis. As your marketing team expands, the manual tools you...

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DON`T MISS THE GDPR TRAIN!

GDPR will set a high bar for global privacy rights and compliance. Getting ready and compliant with the regulation is no simple task. Make sure you won`t miss the GDPR train by evaluating your process with this timetable. The most important date that defines GDPR is  May 25th, 2018. That is the date...

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Why B2Bs Fail to Gain Concrete Benefits from Marketing Automation

During the summer of 2016, B2BMarketing ran a survey on the use of Marketing Automation (MA) platforms by European B2B companies. The survey was called MA Sophistication Index 2016-2017, and it was completed by 129 marketers.   "Marketing automation (MA) has been adopted by the majority of B2B...

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Why bots and AI need to be questioned?

A few Saturdays ago, I did something I’ve never done before. I attended a Codethecity event. Why, you may ask? Why, indeed. What possible reason would a creative have to toddle along to a mass pulling together of our country’s brainboxes? Bots. Artificial Intelligence. A good proportion of geekdom was...

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