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Smart summer reading

Ah, summer. Time to relax, unwind…and brush up on a bit of marketing best practice. We intend to do these professional development type of things during the rest of the year, but this workthing keeps getting in the way.  Have a look at three short curated blog articles—just the thing to keep you in...

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Hello from the other side!

New extraordinary people are joining our team almost every week! Some of them because of a truly unexpected event… Our IT team accidentally opened a parallel universe portal, making the space-time continuum explode. This caused a genetic hassle that fused some of our employees into new people! We...

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Introduction to Predictive Marketing Analytics

Predictive Marketing is the process, tools and rules for applying predictive analytics to making marketing and sales decisions. The objective of Predictive Marketing is to anticipate which marketing and sales actions will most likely lead to a desired customer behaviour and to carry out those...

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How to make up one's mind? - Marketing as a service and outstanding customer experience

As consumers face challenges in managing their everyday struggle, they could be offered help from an unexpected direction: Marketing used to be about personification and providing engaging experiences of its own, but it will soon be about solving problems and helping people focus on what really...

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BBN expands with four new partner agencies

Recent new partnerships in the last 12 months see BBN expand their geographical footprint into 27 countries worldwide. BBN continues its global expansion by announcing the appointment of four new member agencies in the last 12 months. The first, INL, is based in Geneva, Switzerland and is headed up by...

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How to fill the functionality gaps in marketing cloud?

In last week’s blog post, we explained that an Integrated Marketing Cloud (IMC) is an instrumental platform in modern marketing, because it brings together and synchronizes the four core marketing automation functions. Related Article: THE FOUR ESSENTIAL FUNCTIONS OF A MARKETING CLOUD All IMCs do have...

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GDPR is here, now what?

The last few weeks our email inboxes have overflown with messages where companies ask consent for using our data and for continuing our subscriptions. This flood of messages is a direct consequence of the General Data Protection regulation (GDPR) that came into force on Friday 25th May.   Despite the...

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