Is your inbound marketing process generating high quality leads?
Is your marketing automation platform returning solid ROI? If your
answer to these questions is no or not sure, you should read this
When I first started using a marketing automation platform years
ago, I just jumped into...
Oracle Content Marketing Cloud makes large scale,
multi-channel publishing a snap.Oracle Content
Marketing Cloud, previously Compendium, is meant for co-ordinating
large-scale, multi-channel marketing operations. The program
concept is based on 5 P’s (Plan, Produce, Publish, Promote and
Extremely precise audience modelling opens vast new
possibilities for digital marketers.
DMP – Data Management Platform – is a special data warehouse
used for classifying, analyzing and processing audience data
collected from innumerable sources. The top level data classes in a
"What cannot be measured cannot be managed"
… is the oft-quoted phrase that kicked off a roundtable
discussion on the good, bad and ugly experiences of proving
marketing ROI. We asked a group of B2B marketers how they are
tracking measurement and ROI and the challenges they have
Here is a...
Account-based marketing (ABM) is a marketing technique that’s
about identifying, and targeting with personalized messages the
accounts that matter the most to your organisation’s goals. It’s
designed to focus on, attract (clients and prospects) engage,
convert, and measure the progress of your...