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Q&A WITH TIMO KRUSKOPF: HOW TO CREATE AN EXCELLENT DIGITAL CUSTOMER EXPERIENCE

We sat down with ID BBN’s Managing Director, Timo ‘The Oracle’ Kruskopf, to discover the secrets of a superlative digital customer experience. What we found was a whole lot of common sense backed up with the right technology.    The digital customer experience is getting a lot of attention these days....

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Need a Modern Marketing cookbook for 2019?

The turmoil in marketing accelerates. It’s putting pressure on top level decision making in marketing departments once again. Old recipes do not work. To keep the engine boiling, you have to hold onto clear key objectives – the classic KISS strategy applies. So what does the CMO menu look like for...

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Halve your IT Vulnerability in 5 Steps

The world of information security is, arguably, the fastest evolving sector of the IT industry.  It is no exaggeration to state that new exploits are written every day, and the InfoSec community responds to these threats with no less rapidity. As the field continues to evolve, we can rarely go a few...

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Get energized: take your kids to work

  Friday the 23rd of November was international Take Your Kids to Work Day. I hadn´t had the pleasure of taking my kids to work before, but this year our admin team informed us that we at ID BBN would participate in this event. Our Digital Project Manager and the person responsible for HR, Saara, was...

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Existing data predicts customers’ future needs

There’s a lot of talk about machine learning and artificial intelligence. But most companies can’t see what purpose they serve. Companies have a lot of customer-related data like billing information, sales figures, support requests, leads, marketing communications responses and so forth. The data has...

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#PowerAW – an inspirational get-together for modern marketers

The marketing automation idea group, also called Power After Work, starts with a new concept this fall. Come meet us every last Friday of the month at 4 pm in Helsinki to discuss Marketing Automation! Do you work with marketing automation and want to grow and develop as a modern marketer? PowerAW is...

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How to roll out marketing programs

Marketing automation (MA) opens up a new, more systematic way of engaging with your customers. Because of the amount of work and resources required, marketing has traditionally consisted of running a few non-targeted campaigns every year. MA enables you, with much less effort, to create a set of...

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Why integrations should not to be left to engineers

When data exchange between systems, a.k.a. integrations, are made visible and brought to every user's toolbox, the whole organization will benefit. Traditionally system integrations have been handled by kind of a rather secretive, esoteric and whimsical gentlemen's club, with members engaged in...

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Automate your marketing and elevate your business

Picture this: You’re a marketer working for a software enterprise. You and your team manage your organization’s social media accounts, lead generation, email marketing, paid search campaigns, content marketing efforts, and more, on a daily basis. As your marketing team expands, the manual tools you...

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DMP - precision weapon for marketing

Extremely precise audience modelling opens vast new possibilities for digital marketers. DMP – Data Management Platform – is a special data warehouse used for classifying, analyzing and processing audience data collected from innumerable sources. The top level data classes in a DMP are: First party...

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