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Agency of the Year Survey 2019 – this is what we learned

Your voice has been heard! The Agency of the Year survey is our most important feedback channel. We make use of the information we receive from it to develop our operations. ID BBN's board of directors and management team always go through the research report carefully and set clear goals for our...

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BBN ranks #2

Most people who know ID BBN are aware that we form part of BBN, the World’s B2B Agency. Those who don’t can guess—it’s in our name! So we were gratified to learn that BBN was listed as #2 on the list of the top 10 international marketing agencies. This was in the recently published B2B Agencies...

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Every Monday: Breakfast, ID BBN style

Monday morning is one of the busiest mornings at ID BBN’s Turku office, since we have our weekly office meeting at 9:00 sharp. But the busyness (pun intended) starts way before that. Each team has a breakfast shift early Monday morning, every six weeks. This innocent-sounding coffee & tea with bread,...

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Smart winter break reading

Time to relax, enjoy a cup of hot cocoa after a ski trip…and brush up on a bit of marketing best practice.  Have a look at four curated blog articles – just the thing to keep you in the swing of things.   Halve your IT vulnerability in 5 steps“We live in a world in which the security landscape...

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Predictive Marketing Guidelines: Easier Than You Think

Most marketing professionals know that predictive marketing can produce dramatic improvements in business performance: reduction in customer acquisition cost (CAC), increased customer lifetime value (CLV) and lower churn. But still, they hesitate to take it seriously. Why? We’ve been wondering about...

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Need a Modern Marketing cookbook for 2019?

The turmoil in marketing accelerates. It’s putting pressure on top level decision making in marketing departments once again. Old recipes do not work. To keep the engine boiling, you have to hold onto clear key objectives – the classic KISS strategy applies. So what does the CMO menu look like for...

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Halve your IT Vulnerability in 5 Steps

The world of information security is, arguably, the fastest evolving sector of the IT industry.  It is no exaggeration to state that new exploits are written every day, and the InfoSec community responds to these threats with no less rapidity. As the field continues to evolve, we can rarely go a few...

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ID BBN: art, yoga & technology

2018 has been a year of growth for ID BBN—12 new people have come on board and the teams have been reorganized, reshaped and relocated accordingly. The ID BBN office is situated in one of the landmark buildings by the riverside in Turku (Läntinen Rantakatu 3). After the second-floor office started...

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Get energized: take your kids to work

  Friday the 23rd of November was international Take Your Kids to Work Day. I hadn´t had the pleasure of taking my kids to work before, but this year our admin team informed us that we at ID BBN would participate in this event. Our Digital Project Manager and the person responsible for HR, Saara, was...

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Introducing…Eija!

A big welcome to Eija Väliranta! Eija is ID BBN’s newest copywriter and resident Artificial Intelligence (AI) expert, a media and marketing professional with over 20 years in communications. She is excited to have joined the team at ID BBN. “I really like it here,” she says. “The atmosphere is very...

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Eloqua Sales Tools—get insights and tracking within Outlook!

Part of Oracle Eloqua’s Sales Enablement product portfolio, Eloqua Sales Tools for Microsoft Outlook enables sales teams to access rich buyer insights and relevant content, and track emails sent to prospects without having to leave their email platform of choice. Discontinued 5 years ago and...

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Power lunch 9th October - Artificial Intelligence & Predictive Marketing Edition

  Take a quick briefing in a minute – or a 10 minute deeper dive   The Intelligent Future: AI & Business Today and Tomorrow It was a pleasure to have Mr. Antti Merilehto as a keynote speaker at the ID BBN Power Lunch on Tuesday the 9th of October. Mr. Merilehto´s journey to artificial intelligence and...

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#PowerAW – an inspirational get-together for modern marketers

The marketing automation idea group, also called Power After Work, starts with a new concept this fall. Come meet us every last Friday of the month at 4 pm in Helsinki to discuss Marketing Automation! Do you work with marketing automation and want to grow and develop as a modern marketer? PowerAW is...

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BBN expands with four new partner agencies

Recent new partnerships in the last 12 months see BBN expand their geographical footprint into 27 countries worldwide. BBN continues its global expansion by announcing the appointment of four new member agencies in the last 12 months. The first, INL, is based in Geneva, Switzerland and is headed up by...

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Things we learned at Power Lunch

What things should you consider when buying marketing technology? How do use marketing as a service to improve the customer’s experience? These and many other questions were answered at the Martech Power Lunch last week! Just as before, the latest Power Lunch hosted several inspiring speakers who...

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Young award-winning talent

Tommi Selander is a 24-year-old 3rd year student at the Turku University of Applied Sciences majoring in Marketing Design. He was looking for a traineeship that would help him develop his skills in modern visual marketing. The digital marketing aspect was the reason he chose ID BBN for...

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On Martech Mistakes: To integrate or not to?

Digital marketing is not easy. It is even more difficult if you aren’t utilising technology or if the different parts of your technology (i.e., your marketing applications) aren’t talking to each other. When it comes to making decisions about what applications to use, marketers are unique. Unlike...

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How to roll out marketing programs

Marketing automation (MA) opens up a new, more systematic way of engaging with your customers. Because of the amount of work and resources required, marketing has traditionally consisted of running a few non-targeted campaigns every year. MA enables you, with much less effort, to create a set of...

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CMO's role as revenue and customer experience driver

  The role of the Chief Marketing Officer (CMO) is changing. There are two main drivers behind this change:    1. Because more and more people like to do their own research, marketing is taking a bigger role alongside sales in lead management. Inbound marketing activities and online content...

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Greetings from Chicago: Everything is possible!

The headline above contains the main message of the Oracle’s Modern Customer Experience Conference in Chicago this April. Everything is possible! And indeed, it seems that in today’s technologically driven marketing-world only the sky (and the budget) is the limit! Even though trendy themes like...

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