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Content is King

Content is king. Without good content—the things you create that people read, watch or hear—you have a nicely designed website that won’t hold peoples’ attention. Or social media messaging that no one pays attention to. But what exactly is content? There’s a misconception that ‘content’ has to be...

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Working and learning at ID BBN

Front-end Developer Huy Thanh ‘Nick’ Nguyen is one year away from receiving his Bachelor of Engineering (B.Eng.), Information and Communication Technology at Turku University of Applied Sciences. However, he is already working and learning at ID BBN almost full time. His hours are flexible, which...

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From Student to…Hired!

    Data Scientist trainee Robert Nygård, 26, is now part of the ID BBN Predictive Marketing Team. Nygård, who used to live in Tammisaari and Parainen, moved to Turku when he started studying at Åbo Akademi in 2013. – About a year ago I learned from my study group's Facebook group that there might be...

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#1 in America!

Yes, it’s true: BBN is now number one in the US B2B Marketing top 12 international B2B marcom agencies league table. ID BBN is a founding member of BBN, a collaborative agency-owned organisation consisting of over a thousand B2B specialists in 29 countries working with over 300 clients in...

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Tero as a Service (TaaS)

Everybody wants Tero. That's why we decided to lease him out.  Thank you Tero for the excellent training! You presented everything in a clear and understandable manner.  -ID BBN customer feedback- Marketing Automation Specialist, Eloqua Master and Digital Marketing Multi-Tool – those are just a few...

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Agency of the Year Survey 2019 – this is what we learned

Your voice has been heard! The Agency of the Year survey is our most important feedback channel. We make use of the information we receive from it to develop our operations. ID BBN's board of directors and management team always go through the research report carefully and set clear goals for our...

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BBN ranks #2

Most people who know ID BBN are aware that we form part of BBN, the World’s B2B Agency. Those who don’t can guess—it’s in our name! So we were gratified to learn that BBN was listed as #2 on the list of the top 10 international marketing agencies. This was in the recently published B2B Agencies...

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Every Monday: Breakfast, ID BBN style

Monday morning is one of the busiest mornings at ID BBN’s Turku office, since we have our weekly office meeting at 9:00 sharp. But the busyness (pun intended) starts way before that. Each team has a breakfast shift early Monday morning, every six weeks. This innocent-sounding coffee & tea with bread,...

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Smart winter break reading

Time to relax, enjoy a cup of hot cocoa after a ski trip…and brush up on a bit of marketing best practice.  Have a look at four curated blog articles – just the thing to keep you in the swing of things.   Halve your IT vulnerability in 5 steps“We live in a world in which the security landscape...

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Predictive Marketing Guidelines: Easier Than You Think

Most marketing professionals know that predictive marketing can produce dramatic improvements in business performance: reduction in customer acquisition cost (CAC), increased customer lifetime value (CLV) and lower churn. But still, they hesitate to take it seriously. Why? We’ve been wondering about...

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Need a Modern Marketing cookbook for 2019?

The turmoil in marketing accelerates. It’s putting pressure on top level decision making in marketing departments once again. Old recipes do not work. To keep the engine boiling, you have to hold onto clear key objectives – the classic KISS strategy applies. So what does the CMO menu look like for...

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ID BBN: art, yoga & technology

2018 has been a year of growth for ID BBN—12 new people have come on board and the teams have been reorganized, reshaped and relocated accordingly. The ID BBN office is situated in one of the landmark buildings by the riverside in Turku (Läntinen Rantakatu 3). After the second-floor office started...

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Get energized: take your kids to work

  Friday the 23rd of November was international Take Your Kids to Work Day. I hadn´t had the pleasure of taking my kids to work before, but this year our admin team informed us that we at ID BBN would participate in this event. Our Digital Project Manager and the person responsible for HR, Saara, was...

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Introducing…Eija!

A big welcome to Eija Väliranta! Eija is ID BBN’s newest copywriter and resident Artificial Intelligence (AI) expert, a media and marketing professional with over 20 years in communications. She is excited to have joined the team at ID BBN. “I really like it here,” she says. “The atmosphere is very...

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Eloqua Sales Tools—get insights and tracking within Outlook!

Part of Oracle Eloqua’s Sales Enablement product portfolio, Eloqua Sales Tools for Microsoft Outlook enables sales teams to access rich buyer insights and relevant content, and track emails sent to prospects without having to leave their email platform of choice. Discontinued 5 years ago and...

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Power lunch 9th October - Artificial Intelligence & Predictive Marketing Edition

  Take a quick briefing in a minute – or a 10 minute deeper dive   The Intelligent Future: AI & Business Today and Tomorrow It was a pleasure to have Mr. Antti Merilehto as a keynote speaker at the ID BBN Power Lunch on Tuesday the 9th of October. Mr. Merilehto´s journey to artificial intelligence and...

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#PowerAW – an inspirational get-together for modern marketers

The marketing automation idea group, also called Power After Work, starts with a new concept this fall. Come meet us every last Friday of the month at 4 pm in Helsinki to discuss Marketing Automation! Do you work with marketing automation and want to grow and develop as a modern marketer? PowerAW is...

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BBN expands with four new partner agencies

Recent new partnerships in the last 12 months see BBN expand their geographical footprint into 27 countries worldwide. BBN continues its global expansion by announcing the appointment of four new member agencies in the last 12 months. The first, INL, is based in Geneva, Switzerland and is headed up by...

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Things we learned at Power Lunch

What things should you consider when buying marketing technology? How do use marketing as a service to improve the customer’s experience? These and many other questions were answered at the Martech Power Lunch last week! Just as before, the latest Power Lunch hosted several inspiring speakers who...

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Young award-winning talent

Tommi Selander is a 24-year-old 3rd year student at the Turku University of Applied Sciences majoring in Marketing Design. He was looking for a traineeship that would help him develop his skills in modern visual marketing. The digital marketing aspect was the reason he chose ID BBN for...

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