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Marketing Automation 101: How to Roll Out Marketing Programs

Marketing automation (MA) opens up a new, more systematic way of engaging with your customers. Because of the amount of work and resources required, marketing has traditionally consisted of running a few non-targeted campaigns every year. MA enables you, with much less effort, to create a set of...

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CMO's New Role as Revenue Driver and Customer Experience Manager

The role of the Chief Marketing Officer (CMO) is changing. There are two main drivers behind this change:  Because more and more people like to do their own research, marketing is taking a bigger role alongside sales in lead management. Inbound marketing activities and online content are becoming...

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#PowerAW – an inspirational get-together for modern marketers

The marketing automation idea group, also called Power After Work, comes together every last Friday of the month at 15 in Helsinki.  Do you work with marketing automation and want to grow and develop as a modern marketer? PowerAW is created for you! In the relaxed after work setup the participants...

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Greetings from Chicago: Everything is possible!

The headline above contains the main message of the Oracle’s Modern Customer Experience Conference in Chicago this April. Everything is possible! And indeed, it seems that in today’s technologically driven marketing-world only the sky (and the budget) is the limit! Even though trendy themes like...

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The Nordics Marketing Automation Sophistication Index 2018: Two Years Behind the UK Market

To help B2B marketers in the Nordics (Sweden, Norway, Finland, Denmark and Iceland), we ran a survey together with B2BMarketing.net to identify how the region is performing and what the future could hold. The Nordics MA Sophistication Index 2018 was run in November 2017 and 88 Nordic B2B...

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Put people – no products – at the center of everything you do

Business-to-business marketing is undergoing a much-needed makeover to better align to sales and business results. Old ways of thinking aren’t going to deliver the results needed. Whether your business now claims their territory as B2B, or B2B2C or B2P (people) or B2H (human), a shift in focus is...

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