Fill the form, and we'll contact you! X

Thank you!!x

Message sent

Contact us@

Existing data predicts customers’ future needs

There’s a lot of talk about machine learning and artificial intelligence. But most companies can’t see what purpose they serve. Companies have a lot of customer-related data like billing information, sales figures, support requests, leads, marketing communications responses and so forth. The data has...

Read the article

On Martech Mistakes: To integrate or not to?

Digital marketing is not easy. It is even more difficult if you aren’t utilising technology or if the different parts of your technology (i.e., your marketing applications) aren’t talking to each other. When it comes to making decisions about what applications to use, marketers are unique. Unlike...

Read the article

How to roll out marketing programs

Marketing automation (MA) opens up a new, more systematic way of engaging with your customers. Because of the amount of work and resources required, marketing has traditionally consisted of running a few non-targeted campaigns every year. MA enables you, with much less effort, to create a set of...

Read the article

Why integrations should not to be left to engineers

When data exchange between systems, a.k.a. integrations, are made visible and brought to every user's toolbox, the whole organization will benefit. Traditionally system integrations have been handled by kind of a rather secretive, esoteric and whimsical gentlemen's club, with members engaged in...

Read the article

Automate your marketing and elevate your business

Picture this: You’re a marketer working for a software enterprise. You and your team manage your organization’s social media accounts, lead generation, email marketing, paid search campaigns, content marketing efforts, and more, on a daily basis. As your marketing team expands, the manual tools you...

Read the article

B2Bs Fail to Gain Benefits from Marketing Automation

During the summer of 2016, B2BMarketing ran a survey on the use of Marketing Automation (MA) platforms by European B2B companies. The survey was called MA Sophistication Index 2016-2017, and it was completed by 129 marketers.   "Marketing automation (MA) has been adopted by the majority of B2B...

Read the article

DMP - precision weapon for marketing

Extremely precise audience modelling opens vast new possibilities for digital marketers. DMP – Data Management Platform – is a special data warehouse used for classifying, analyzing and processing audience data collected from innumerable sources. The top level data classes in a DMP are: First party...

Read the article